MARKETING DIRECTOR OFFER

JOB DESCRIPTION
POSITION: MARKETING DIRECTOR
REPORTS TO: Director of Studies
POSITION RESPONSIBILITIESDirect firm’s overall marketing of LAHE corporate trainings and academic programmes.  Facilitate client development through marketing and client services programmes.
DUTIES AND RESPONSIBILITIES: include, but are not limited to:

Design, implement, and facilitate annual marketing plan for the firm.  Support and facilitate development and implementation of section business/marketing plans for LAHE corporate trainings and academic programmes.
Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.
Oversee the operations of LAHE Marketing Executive(s).
Organize and implement client relations including:
Client satisfaction surveys
Client development activities
Client skills training
Special events
Supervise LAHE’s RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.
Oversee business development activities including:
Efforts by the Marketing Executive(s) and/or Marketing Manager
Engaging in strategic planning for client presentations etc.
Offer coaching for prospective client meetings, presentations, etc.
Work with regional offices on designing and implementing prospecting and client contact systems.
Oversee corporate training activities through Academic Coordinator including:
External academic programmes
Internal corporate training
Public relations efforts
Liaising with external vendors and consultants
Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.
Assist with and support firm’s involvement in various corporate networks including coordinating business development and marketing activities via these relationships.
Design and prepare a Statement of proposed marketing operations on a monthly basis.
Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.
Supervise Marketing Executive(s) and/or Marketing Manager.  Make staffing and hiring decisions for ad-hoc staff for marketing operations.
EMPLOYMENT STANDARDS
EDUCATION:
Bachelor’s degree required. Concentration in Marketing, Business, or Education preferred. Candidates with Masters or MBA can also apply.
EXPERIENCE:At least five years in marketing director role within professional services environment.  Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.
REQUIRED SKILLS:Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization.  Polished presentation and interpersonal skills.  Must possess top level business management, interpersonal, and facilitation skills.  Needs good knowledge of Microsoft Office and Windows-based computer applications.
SPECIAL SKILLS:
Background in Corporate marketing and knowledge of Academic Programmes Marketing will be a plus.
NATIONALITY: Foreign nationals can also apply
JOB DESCRIPTION
POSITION: MARKETING MANAGER
REPORTS TO: Marketing Director
GENERAL PURPOSE
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
MAIN JOB TASKS AND RESPONSIBILITIESManage and coordinate all marketing, advertising and promotional staff and activities
Conduct market research to determine market requirements for existing and future products
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for new and existing products
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine and manage the marketing budget
Deliver marketing activity within agreed budget
Develop pricing strategy
Liaison with media and advertising
EDUCATION AND EXPERIENCE
Business or marketing-related degree or equivalent professional qualification
Experience in all aspects of developing and maintaining marketing strategies
Technical marketing skills.
Proven experience in customer and market research
Relevant product and industry knowledge
Experience with relevant software applications
KEY COMPETENCIES
Excellent written and verbal communication skills; Organization and planning; Problem analysis and problem-solving; Team-leadership; Formal presentation skills; Persuasiveness; Adaptability; Innovation; Decision-making; Stress tolerance; Business Development Managers
RESPONSIBILITIES:
Identify and develop business opportunities for London Academy while creating solutions in its academic and corporate training business.
Overall
Prepares the annual Business Development Plan; as well as prepares the annual Work Plan.
Lead and develop staff by identifying training needs.
Define and follow up of yearly targets and objectives.
Develop and implement strategies for new products and services.
Determine new opportunities by analyzing business needs.
Provide direction, guidance to the department to ensure alignment with the Company’s strategies.
Account Management
Increase the company’s involvement with existing client
Develop and deliver the business plans through carrying out research, formulate market analysis and deliver accurate business reports.
Serves as a lead facilitator both internally and externally for projects
Develop and manage client communication tools such as the corporate website
Business Development and Marketing
Pro-actively hunt for target organizations and establish communications with those businesses that can benefit from our Company’s services.
Further develop multi-tier relationships to organically grow the clients’ accounts.
Build referral and lead generation network
Develop the corporate brand strategy
Develop and manage marketing tools and collateral for existing and new clients
Implement business models so as to create new ventures
Forecast long and short-range potential in the Nigerian market for Management’s analysis
Adopt a hands-on approach in monitoring the implementation and execution of marketing programmes
REQUIREMENTS:Bachelor Degree/Master in Business Administration/Marketing or equivalent.
Knowledge in Brand development
At least 6 years, preferably with relevant experience in similar industry
Excellent negotiation skills.
A pro-active self-starter who can operate both individually and as part of a team
Outstanding needs analysis, positioning, business justification and closing skills
Superior presentation and excellent oral and written communication skills
High commercial acumen and a record of confidence dealing with middle managers through to decision makers
Preference for foreigners (South African, Chinese etc.)
Travel may be essential for this position
TO APPLYAll applications should be sent to larry@lahe.org.uk, quoting the Position as reference.