EXTERNAL JOB TITLE: HEAD OF MEDIA AND INTEGRATED MARKETING COMMUNICATIONS (IMC)AUTOREQID: 35221BR
FUNCTION: Marketing
TYPE OF JOB: Permanent
COUNTRY: Nigeria
JOB TITLE: HEAD OF MEDIA AND INTEGRATED MARKETING COMMUNICATIONS (IMC)
LEVEL: L4 Reports To: Marketing and Innovations Director
CONTEXT/ SCOPE:
The Head of Media is tasked with optimising media and marketing communications across all brands and channels and to assist in meeting key marketing and business objectives through cutting-edge integrated marketing communications (IMC) ideas and deployment.
PURPOSE OF ROLE:
Support the Marketing Team in providing the media leadership based on consumer media lifestyle insight, media insights and brands’ strategic direction.
KEY ACCOUNTABILITIES:
MEDIA:
Support & direct brand teams as they develop media briefs and allocate resources across channels.
Set strategic direction and thought leadership for media campaigns. Develop new capabilities within the media team on the Agency side and particularly in new/digital media
Provide guidance and support to global media community on periodic data requests in the following areas-Communication evaluation, post campaign evaluation, competitive reporting etc.
Initiate and lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio
Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity
SPONSORSHIP/ASSET MANAGEMENT:
Identify, explore and develop winning media contents and property to Guinness Nigeria (GN) and Diageo Brands Nigeria (DBN) brands.
Evaluation of sponsorship opportunities & ideas for amplification
Optimization & leveraging of existing sponsorship platforms
Sponsorship audit & evaluation
AGENCY MANAGEMENT:
Responsible for ensuring campaign monitoring & tracking by independent monitoring Agency
Manage Media budget with Media Agency to ensure that campaigns run within agreed budget and scope
Ensure prompt payment by Agency to 3rd party ensuring that GN remains reputable in paying for services and a favored media partner
SKILLS, QUALIFICATIONS AND EXPERIENCE REQUIRED:
Degree level qualification
8-10 years job experience in a strategic marketing function like media, advertising or brand management
Understanding of media trends and insights driving change in media consumption habits and behaviors
Ability to forecast and apply information and procedures to predict consumer behaviors
BARRIERS TO SUCCESS IN ROLE:
Inability to understand and apply the necessary Diageo Way of Brand Building (DWBB) tools in implementation and execution of media initiatives.
WORK LOCATION:
Based in Nigeria but significant travel may be required due to nature of projects within and sometimes outside Nigeria.
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